Marketing plan for a Sick Day Care called WE LUV UR KIDS Article

Marketing plan for a Sick Day Care called WE LUV UR KIDS - Article Example WE LOVE UR KIDS is committed to providing quality care for your sick child. We give priority to your child and provide the same attention that they would receive at home by employing staff nurses to monitor the children and administer necessary medications. WE LOVE UR KIDS would not only provide shelter to their clients, but also give the children an environment that resembles a home, where they could be most comfortable while seeking relief for their ailments. The Day Care for Sick Children (DCSC) will be unique as it will be the first Day Care Center offering services for sick children in the South East area of Albuquerque. There are currently no other facilities of this type. Working parents who do not have nannies to stay at home with their sick children may avail of DCSC’s services and be assured that their children would be taken cared of the way they are cared for at home or in hospitals. DCSC will provide services for children with fevers and/ or minor illnesses that will not allow them to attend school or regular Day Care Centers. This Day Care Center will provide on staff nurses to monitor the children and administer necessary medications. DCSC will be similar to a hospital environment, with semi-private rooms including televisions and video games. There will also be a playroom for those children who feel well enough to use it. DCSC will be open Monday-Friday, from 6:00 AM to 7:00 PM to accommodate working parents with regular working hours. DCSC shall accept children with ages ranging from 2 to 10 years. Admitting staff would require a briefing from the child’s parent/ guardian to be able to understand and administer the needed health care for the patient. 2. The services would not be competitive compared to a hospital. The services shall be limited only to patients who have minor illnesses such as mild fever, colds and cough, and other similar