Advertising and Its Impact on Children Essays - 1552 Words

Advertising has had a powerful impact on today’s children. From songs, to logos, to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases, animated characters, and toys in these competitive advertisements. nbsp;nbsp;nbsp;nbsp;nbsp;The textbook used in class (Huffman, 2002) describes that â€Å"advertising has numerous† methods to hook the individual into â€Å"buying their products and services.† The advertising company surrounds a particular candidate such as a child and immediately sinks their teeth into the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and magazine†¦show more content†¦Competition between companies with similar products, is the reason catch phrases are used. If one company can create a catch phrase that everyone will know and remember, they are one step closer to winning the race. nbsp;nbsp;nbsp;nbsp;nbsp;Animated characters are also a medium for ensnaring children. Animation has been the way which companies from Disney to the Cartoon Network, capture the attention of children everywhere. Tony the Tiger is the spokesman for Kellogg’s frosted flakes. The image of this tiger appears in all the commercials and on the boxes of cereal. â€Å"Their grrrreat!,† is a catch phrase used along with the animated character. Together these mediums imprint themselves into a child’s memory. When a child sees these commercials on television, the get placed in their memory book. When a child goes shopping with their parents and sees the product on the shelf, the memory resurfaces and the child asks for the product. Other animated characters associated with food products, are the Trix Rabbit, the Flintstones, the leprechaun for Lucky Charms, and the Quick Rabbit. The Flintstones is a well-known cartoon. Using these characters to advertise a product takes something that children already love and gives it more meaning. Again, these commercials get put into a child’s memory bank, and the companies hope that the child will one day ask for the product. nbsp;nbsp;nbsp;nbsp;nbsp;Toys are anotherShow MoreRelatedEssay on The Impact Advertising Has on Children1394 Words   |  6 PagesThe Impact Advertising Has on Children Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 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